Härmavili x Selver

💡 Concept: "Only Two Dishes for Life" We started the TikTok video with an engaging question: "If you had to choose only two dishes to eat for the rest of your life, what would they be?" instantly sparking interest in our viewers. 🎯 Strategy and Engaging the Viewer We personalized the content for the viewer by setting three criteria for the food, which are also very important for us and Härmavili's target audience: simple, healthy, and affordable. Points that addressed the real needs of the viewers created a natural demand for the recipes. 🥗 Solution: Härmavili and Selver We demonstrated how Härmavili's frozen products made cooking much easier while also making the dishes healthier. We also showed viewers that we choose Selver as our grocery store, so if they want to try similar recipes, they can definitely find everything they need at Selver. 📈 Results We organically reached over 100,000 viewers with the video, who saw that Härmavili products are the ideal solution for consumers who value simplicity, healthiness, and affordability. Additionally, 500+ saves indicated that our viewers wanted to try the recipes themselves later.