Kozip is one of Estonia’s most popular family entertainment channels on social media, run by Mihkel Kööbi and Maia-Liis Ossip. Working with us fits brands that want to reach a very broad audience at once and be part of a story their brand lives inside, not an ad break to skip.
60,000+
views on an average YouTube video
up to 220,000
views per short-form video across five platforms
Six fields with real collaborations. Every example is clickable and every number is real.
Food is a natural part of our content. Recipes, tastings and challenges where the product is on screen because we are actually doing something with it. Our Kikkoman recipe videos have gathered over half a million views combined, and the KFC Valentine’s campaign reached more than 200,000 viewers.
We started investing at 16 ourselves and talk about money from our own experience. The long YouTube format gives room to explain even more complex topics.
Kozip videos are a strong fit for all kinds of tech because we can genuinely use and show it in our everyday stories. From lawnmowers and kitchen appliances to vacuum cleaners and electric shavers — anything that can naturally become part of the story.
Sawerna furniture played the lead role in a video where the last creator to fall asleep won 1000 euros. Home products fit our format naturally, because a large part of our content is born at home, in the kitchen and in everyday life.
Külmavares jackets went through a serious test: a 1 euro vs 1500 euro winter swim. Clothing and gear get to prove themselves in our videos in real situations, in ice-cold water, in the forest and in the middle of challenges.
Our invitation videos for the Rocca al Mare Halloween party gathered close to 185,000 views. With events we have an extra card to play: we can attend in person, which brings our fans to the event and gives the brand one more content opportunity on site.
Pick a platform to see the age and gender breakdown of its viewers.
55% of our YouTube views come from TV screens. Most likely the whole family is watching together.
Age charts are never 100% precise (kids often watch from their parents’ accounts), but they give a good comparison against other channels.
Our content reaches a whole-family audience, so here are a few more fields that fit advertising on our channel.
Our adventures often start with a journey. For example, while testing Estonia’s most unusual Airbnbs we road-tripped across the country, so the car was on screen for a large part of the video. A car brand, rental, fuel chain or any other transport service fits such a story naturally.
Our content is literally about risks and unexpected situations: winter swimming, the forest, heights, facing fears. An insurance brand can be present exactly where the viewer is thinking about risk. Our family-friendly, scandal-free reputation keeps the message trustworthy.
In our series "The last creator to leave the forest" it became clear how much good network coverage matters when you live in the woods for a week. Phones are constantly in use in our videos, so connectivity and digital services fit our content naturally.
Winter swimming, workouts and physical challenges come up in our videos all the time. We have also worked with sports and supplement brands such as MyFitness and ICONFIT.
On Instagram 67% of our viewers are women, and beauty and self-care products fit naturally into our everyday content. We have also worked with beauty brands, for example in teeth whitening.
A spa day at Grand Rose, a test of Estonia’s most unusual Airbnbs and travel videos from Greece. We show places and experiences so that viewers put them on their own list.
Didn’t find your field? Write to us and let’s see whether your brand fits our content.
You tell us what you want to market. If it fits our brand, we explore your needs in more detail and propose a script. Once you approve the script, we start producing the content and advertising. Before publishing, we send you the finished video for review and can make changes where needed. Once everything fits, the video goes live on our channels.
A short-form video takes 2 to 4 weeks from inquiry to publishing, and a YouTube integration 3 to 6 weeks. It can take longer during busy seasons, so it pays to plan your campaign well in advance and leave time to prepare. We only take on a couple of campaigns each month.
We take on collaborations starting from 1000 euros in total. For long-term partnerships we can offer more stable pricing. The exact price depends on format and scope, so ask us for a quote.
We can do a standalone YouTube integration, a short-form video or an appearance. Within a campaign we also offer packages that let you market more effectively at a better unit price. Short-form videos always go out to five platforms at once: TikTok, Instagram Reels, YouTube Shorts, Facebook and Snapchat.
Yes. The script is approved before filming and the finished video before publishing, with changes made where needed.
We do not work with alcohol, gambling, politics or anything that in our view does not bring value to society. Our content is family-friendly and scandal-free, giving brands a safe and trustworthy platform for advertising.
Kozip is a youthful family entertainment channel. On YouTube whole families often watch us together on a TV screen, while our short-form videos reach young people and young adults on TikTok and Instagram. In total we reach everyone from kids to their parents.
Yes. Kozip is a broad family entertainment channel, while Mihkel’s and Maia-Liis’s personal channels offer a more personal, close-knit connection. This lets the brand message reach the viewer through someone they follow and trust every day. Videos receive 20,000 to 50,000 views depending on the video and are especially well suited to beauty, sports and lifestyle brands.
Tell us what you want to market and, if it fits our brand, we will propose a concrete plan and idea for how to market it on our channels.
