KFC – Grandma Tries KFC

We took Mihkel’s grandmother to KFC to try different menu items and create a fast-food advertisement from an unconventional and authentic perspective. In the video, we sampled burgers, fries, ice cream, and the vegan menu, combining a trendy food experience with the sincere emotions and feedback of an older generation. This approach made the brand a natural part of a fun experience: viewers could explore KFC’s menu alongside the grandmother and see her immediate reactions. We also engaged the audience with a giveaway, if the video reached 100,000 views within a week, we would give away 50€ in KFC credit. This gave viewers a clear reason to share the video and actively participate in the campaign.