CAMPAIGN INTRODUCTION
In the video "7 Content Creators VS Their Biggest Fears ft. Andrei Zevakin and more," we saw a good opportunity to talk about many people's great fear and concern—financial instability—in addition to spiders, snakes, and other scary things. The goal of the advertisement segment was also to make a seemingly frightening topic understandable to someone who has never invested. We also advertised Lightyear's new feature, Ready Plans, which specifically helps beginners start investing.
1. ADVERTISEMENT SEGMENT: INTRODUCTION
Timeframe: 00:29–00:38 Before getting into the video, we wanted to briefly mention Lightyear and why their brand might be beneficial to the viewer. Thanks to this mention, by the time we reach the advertisement segment, the viewer is already aware of who supports the video, and the trust in the brand is stronger.
2. ADVERTISEMENT SEGMENT: NEW FEATURE AND PROMO CODE
Time period: 08:09-10:53 The main advertisement is integrated into the core content of the segment (overcoming the fear of snakes) so that the viewer watches the advertisement through. Additionally, due to the variety, the viewer does not get bored, and the advertisement appears new and interesting. We entertainingly conveyed the main advantages of Lightyear and the aspects we value in our platform. We also introduced Lightyear's new feature - Ready Plans, and shared a discount code, which provides a gift from Lightyear when creating an account.
2. ADVERTISING SEGMENT: REMINDER
Timeframe: 47:36-47:50 Before the video climax, we reminded the viewer of Lightyear by tying it to the general theme of fears. This was done to reinforce previous advertising information and to encourage the viewer to start their investment journey after watching the video.
