Mandel Cake Shop
INTRODUCTION OF THE COOPERATION
We promoted Koogipood Mandel’s secret garden and their handmade cakes and pastries with a romantic and humorous concept. Mihkel bought Maia-Liis the entire menu so she would not have to choose what to order. This naturally allowed us to showcase both the atmosphere of Mandli’s secret garden and their wide selection of special treats. Thanks to the fun concept, the video went viral and generated nearly 200,000 views across three platforms. This approach connected the brand with a thoughtful gesture and a shared taste experience, creating a relatable situation for viewers: if everything looks good, why choose just one? The video reached 183,400 viewers and received 7,248 likes, 780 shares, and 765 saves. The strong engagement showed that the concept resonated with the audience and sparked interest in visiting Koogipood Mandli themselves.
We’d work with them again in a heartbeat
Working with KOZIP was such an easy and enjoyable experience from the very beginning. As a small business, we initially had quite a few questions, but they took the time to listen to our goals, helped us choose the collaboration format that suited us best, and ultimately simply said, “Leave everything to us.” And honestly, we’re so glad we did! The video turned out completely different from anything we could have imagined ourselves, and it performed really well. What we appreciated most was how authentic everything felt. They genuinely enjoyed our products, and that sincerity came across to the audience, too. It’s been especially lovely to see them continue visiting our café even after the collaboration ended. We’re certain that, thanks to KOZIP, a whole new audience discovered Mandli — people we wouldn’t have reached so easily otherwise. We’d work with them again in a heartbeat! 🤍
