Sportland – Back to School
CAMPAIGN OVERVIEW
We promoted Sportland’s back-to-school campaign through three distinctive short videos. Our goal was to showcase Sportland’s school clothing and equipment in a natural, entertaining, and engaging format. The campaign began with an exciting PR package, through which we introduced new clothing and a backpack. We then went to a Sportland store, where we completed a bingo card through various challenges. The campaign concluded by giving a follower €500 in Sportland credit.
1. VIDEO: BACK-TO-SCHOOL PR PACKAGE
We showed the PR package sent by Sportland and introduced our new school clothes and backpack. This made Sportland’s selection part of a genuine emotional experience and discovery, rather than just a standard product presentation. We also encouraged viewers to look for the clothes they needed for school at Sportland themselves.
2. VIDEO: SPORTLAND BINGO
We filmed a video in a Sportland store where we completed a Sportland bingo card and took on various challenges along the way. This playful approach connected the brand with entertainment and brought Sportland to mind once again during its Back to School campaign. In the video, Sportland was not merely a backdrop or point of sale, but the central part of the activity. This helped introduce the centre and its opportunities through a real-life experience.
3. ADVERTISING SEGMENT: €500 SPORTLAND CREDIT FOR A FOLLOWER
To conclude the campaign, we gave one follower €500 in Sportland credit. The video helped bring the campaign to a memorable close and connected Sportland’s back-to-school message with the viewers’ own wishes and needs.
Igati positiivne kogemus
The collaboration with Kozip as part of Sportland’s “Back to School” campaign was a thoroughly positive experience. The team approached the project with great enthusiasm, and it was clear that they invested both time and creativity into the content creation process. We particularly appreciated their ability to achieve the campaign’s objectives while maintaining an authentic style that resonated with their audience. The entire collaboration process was smooth and professional, and the detailed performance report added further value by helping us assess the impact and reach of the content created. From Sportland’s perspective, the collaboration met our expectations and stood out as a well-organized and successful project! 😊
