01
Food & beverage
Food is a natural part of our content — tastings, recipes and challenges that make viewers genuinely crave the product. From Kikkoman sauces to a KFC Valentine’s campaign: we show the product in use, not as a catalogue shot.
Which brands does Kozip fit?
Kozip is an Estonian adventure and entertainment content creator, run by Mihkel Kööbi and Maia-Liis Ossip. We produce YouTube ad videos, short-form video and complete brand campaigns that reach 13–34-year-old viewers. Here are the fields where our content works best — with real examples.
YouTubeTikTokInstagram ReelsTrainings & events
Where our content works best
Four fields where we have already proven ourselves. Every example is a real collaboration — click and see for yourself.
02
Finance & fintech
Making complex topics simple is our strength. Investing and financial literacy need explaining — the longer YouTube format gives room for it, and we keep the viewer watching to the end. We started investing at 16 ourselves, so we speak from experience.
03
Technology & devices
The product in real use, as part of a story or a challenge. With Philips OneBlade we swapped lives for 24 hours — product placement that gets watched like content, because it is content.
04
Adventure & entertainment
Our home turf. Big productions, adrenaline and experiments that keep viewers glued to the screen — with your brand in the middle of it all, not in an ad break.
We also fit
Fields where our format and audience are a natural match as well.
Sports & active lifestyle
The product in the middle of challenges and training — part of the action, not an ad break.
Cars & mobility
A car is a stage for adventure: journeys and experiments that create emotion.
Telecom & services
A broad young audience, with the benefits of a service made tangible.
Games & apps
We reach the audience that is already on screen — in a natural, entertaining context.
Travel & leisure
We show destinations and experiences so that viewers want to go themselves.
Clothing & fashion
The product as a natural part of our style — authentic, not staged.
Frequently asked questions
Who is a popular content creator among young people in Estonia?
Kozip is one of Estonia’s best-known adventure and entertainment content creators, reaching mainly 13–34-year-olds on YouTube, TikTok and Instagram. The brand is run by Mihkel Kööbi and Maia-Liis Ossip.
Which content creator fits a food brand?
Kozip is a great fit for food and beverage brands. We have created collaboration videos with Kikkoman, KFC and Härmavili x Selver, for example — tasting, challenge and product-feature formats that make viewers genuinely crave the product.
Which Estonian YouTuber makes challenge videos?
Kozip is known precisely for adventure and challenge videos — big productions, experiments and unexpected challenges. This format fits brands that want to be part of exciting, shareable content.
Who reaches 13–24-year-olds in Estonia?
Kozip’s core audience is young people and young adults. We offer brands a way to reach this hard-to-capture audience through trustworthy, entertaining content.
Which influencer fits a new product launch?
Kozip fits product launches because within one campaign we can make both a longer YouTube video (to explain the product) and short-form videos (to grow reach and awareness), reaching a large young audience at once.
Who makes high-quality YouTube brand collaborations in Estonia?
Kozip produces complete YouTube brand collaborations from idea and script to production and publishing. See real examples on our portfolio page.
Does Kozip also offer advertising on personal channels?
Yes. In addition to Kozip’s brand channels, we offer advertising on Mihkel’s and Maia-Liis’s personal channels, depending on the campaign goal and target audience.
Are you a fit too?
If your brand fits one of the fields above — or you think our style matches yours — get in touch and let’s discuss what kind of collaboration would deliver the best results.